<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
	xmlns:media="http://search.yahoo.com/mrss/"
>

<channel>
	<title>You&#8217;re The Difference</title>
	<atom:link href="http://www.yourethedifference.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.yourethedifference.com</link>
	<description>Sales and Life Coaching</description>
	<lastBuildDate>Sun, 14 Mar 2010 23:13:01 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
		<!-- podcast_generator="podPress/8.8" -->
		<copyright>&#xA9; </copyright>
		<managingEditor>sales@yourethedifference.com ()</managingEditor>
		<webMaster>sales@yourethedifference.com()</webMaster>
		<category></category>
		<itunes:keywords></itunes:keywords>
		<itunes:subtitle></itunes:subtitle>
		<itunes:summary>Sales and Life Coaching</itunes:summary>
		<itunes:author></itunes:author>
		<itunes:category text="Society &amp; Culture"/>
		<itunes:owner>
			<itunes:name></itunes:name>
			<itunes:email>sales@yourethedifference.com</itunes:email>
		</itunes:owner>
		<itunes:block>No</itunes:block>
		<itunes:explicit>no</itunes:explicit>
		<itunes:image href="http://www.yourethedifference.com/wp-content/plugins/podpress/images/powered_by_podpress_large.jpg" />
		<image>
			<url>http://www.yourethedifference.com/wp-content/plugins/podpress/images/powered_by_podpress.jpg</url>
			<title>You&#8217;re The Difference</title>
			<link>http://www.yourethedifference.com</link>
			<width>144</width>
			<height>144</height>
		</image>
		<item>
		<title>Servicing The Listing</title>
		<link>http://www.yourethedifference.com/servicing-the-listing/</link>
		<comments>http://www.yourethedifference.com/servicing-the-listing/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 23:13:01 +0000</pubDate>
		<dc:creator>Christy</dc:creator>
				<category><![CDATA[2]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Life Coaching]]></category>
		<category><![CDATA[Objection Handling]]></category>
		<category><![CDATA[Real Estate Coaching]]></category>
		<category><![CDATA[Real Estate Tips]]></category>
		<category><![CDATA[Sales Training]]></category>
		<category><![CDATA[real estate training]]></category>

		<guid isPermaLink="false">http://www.yourethedifference.com/?p=1078</guid>
		<description><![CDATA[So in my last two articles I talked about preparing for the listing appointment and going on the appointment.  Now I want to share some thoughts on servicing the seller during the listing period.
I’m sure I don’t have to tell you that the clients want to hear from you.  They want consistent communication [...]]]></description>
			<content:encoded><![CDATA[<p>So in my last two articles I talked about preparing for the listing appointment and going on the appointment.  Now I want to share some thoughts on servicing the seller during the listing period.</p>
<p>I’m sure I don’t have to tell you that the clients want to hear from you.  They want consistent communication with you to know what’s being done to sell their home, how the market is doing, and what the feedback is from the showings that are taking place.</p>
<p>I can’t tell you the number of expired listing appointments I go on and the seller says, “My agent listed the house and I never heard from them again”.  As a professional in this industry, that is completely unacceptable in my opinion.  The client is hiring you by signing a multi-month contract for thousands of dollars.  You owe it to them to provide a professional level of service and communication.</p>
<p>It’s really pretty simply but for some reason we allow fear to get in the way of calling and communicating with our sellers.  You leave the house with the listing signed feeling all warm and fuzzy, and then when a few weeks or possibly months go by and the home is not sold, we get scared to talk to the seller.  </p>
<p>There are many reasons for this fear and it’s justifiable.  The biggest issue with this fear is that you likely didn’t set them up properly at the listing appointment.  The sellers are looking to you as the professional to lead and guide them throughout the entire process.  Remember, they don’t know what they don’t know.</p>
<p>Here are some things that you should cover with your seller either at the appointment or within the first week of taking the listing.</p>
<p>1.	You will call each agent that shows the home to get feedback from them and communicate this with them.</p>
<p>2.	You will update them every 30 days with a new market analysis of their home via email showing how their home is continuing to compare to the market so that they can remain competitively priced in order to sell.</p>
<p>3.	Explain that other agents and companies will be showing the home way more often than you are.  As the listing agent your job is to market the home and get the home maximum exposure no matter what agent the buyer is working with.  Don’t pretend you’re going to be showing the home all the time, in fact tell them the truth, you may never show the home as the listing agent.  If you have a financially qualified buyer who is looking for something like their home you will but otherwise you will be spending your time marketing the home and looking for buyers, which is what they’re hiring you for.  My agent never showed the home is another huge complaint I hear.  Educating them on how this works will do wonders for your relationship with the seller.</p>
<p>4.	Discuss price reductions right up front.  Tell them the truth.  The longer the home sits on the market the harder it will be to sell and the worse thing you can do is continue to let the home sit on the market month after month at a price that isn’t causing the home to sell.</p>
<p>5.     If you are not going to do open houses, let them know this.  Don&#8217;t allow the client to wonder about this.  Either you are an agent that does open houses or you are not.  There are a number of objection handlers in our book, Now What Do I Say?, to overcome this if you choose not to do open houses.</p>
<p>6.	Ask them how they would like you to communicate with them, email, text, phone, mail.  And then do what works best for them.</p>
<p>The future of business is in relationship and communication.  Make sure your goal is to take excellent care of the client’s needs, wants, and desires first and foremost.  A paycheck should come as a result of providing great service.  Please don’t be the type of agent that is only concerned about getting a paycheck.  Trust me, the client feels this from miles away.</p>
<p>Be a contribution to your client in every way possible during your relationship with them.  Have form letters, checklists, price reduction campaigns in place to service the listing.  It should be streamlined and the same for every listing you take.  You shouldn&#8217;t have to think about any of this, it should be automatic.</p>
<p>Remember, the consistency of your day to day activities determines the consistency of your income month after month.</p>
<p>Please let me know how I can support you with your real estate business.  I have recently opened my scheduled to allow space for a few additional individual coaching clients.  My goal is to teach agents across the United States how to sell a 100 homes a year with great service, and a personal life too!  </p>
<p>To learn more about how I can help you, please call me at 540-312-0085 or email me at christycrouch@aol.com, or visit our website at www.yourethedifference.com</p>
<p>I hope you are on track to Making 2010 YOUR Year!</p>
<p>Christy Crouch</p>
]]></content:encoded>
			<wfw:commentRss>http://www.yourethedifference.com/servicing-the-listing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Listing Presentation</title>
		<link>http://www.yourethedifference.com/the-listing-presentation-2/</link>
		<comments>http://www.yourethedifference.com/the-listing-presentation-2/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 02:12:47 +0000</pubDate>
		<dc:creator>Christy</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Life Coaching]]></category>
		<category><![CDATA[Objection Handling]]></category>
		<category><![CDATA[Real Estate Coaching]]></category>
		<category><![CDATA[Real Estate Tips]]></category>
		<category><![CDATA[Sales Training]]></category>
		<category><![CDATA[real estate training]]></category>

		<guid isPermaLink="false">http://www.yourethedifference.com/the-listing-presentation-2/</guid>
		<description><![CDATA[The Listing Presentation
 In my last article I talked mostly about preparing for the appointment and today I&#8217;m going to talk about the actual appointment.
 My listing presentation consists mostly of questions.  The more questions you ask the seller, the more in control of the conversation you are.  Asking the client questions allows [...]]]></description>
			<content:encoded><![CDATA[<p>The Listing Presentation</p>
<p> In my last article I talked mostly about preparing for the appointment and today I&#8217;m going to talk about the actual appointment.</p>
<p> My listing presentation consists mostly of questions.  The more questions you ask the seller, the more in control of the conversation you are.  Asking the client questions allows you to learn about what their needs, wants, and desires so you can better serve them.</p>
<p>When you&#8217;re the one asking the questions, you also avoid more objections and put yourself in the interviewer position versus them interviewing you.  Actually, you should consider a mindset of being the interviewer when you’re on the appointment anyway.  Because of many reasons, you may decide not to take the listing. </p>
<p>As you go through the presentation, decide whether you want to take the listing instead of worrying about whether or not you’re going to get the listing.  This confidence proves to the client that you are a professional salesperson and not someone just trying to impress them.  Be careful that you don’t come across with arrogance.  No one likes an arrogant salesperson.</p>
<p>When discussing price there are three areas of statistics you want to address:</p>
<p>First is the overall market for your area.  You want to educate them about what the market is doing in general in your area.</p>
<p>Second are your personal stats, or your company’s stats.  Sharing yours or your company’s track record gives the client confidence that they are dealing with an experienced professional.</p>
<p>And last, is the market analysis specific to their home.  Your opinoin of the right listing price is primarily what the client wants to hear. Decide ahead of time a price range at which you are willing to take the listing.  Studies have shown that taking an overpriced listing doesn’t do you or your client any good.  The longer a home sits on the market, the harder it is to sell.  Be honest with the client up front about what price it will take to actually get the home sold, and not just have it listed.</p>
<p>Practicing presenting price is something Scott and I highly recommend.  You want to be able to powerfully and confidently discuss market values with your client.  They are looking to and trusting you as their professional to educate and lead them to the right decision for their circumstances.  Have the courage to tell the truth up front about the right price.  </p>
<p>Your listing presentation should not exceed an hour including paperwork, taking pictures, placing the sign and the lockbox.  The longer you stay in the home the less confidence the client will have in you.  Remember our job is to get their home sold, not to make friends with them.  Just as if you were going to a doctor or an attorney for advice, they don’t sit with you for hours.  They come in, ask a series of questions, tell you what their opinion and plan of action is and they get out.  This is the same mindset and strategy you should have..  Present and view yourself as a professional salesperson just like doctors and attorneys do.</p>
<p>In my next article I will talk about servicing the listing and working on price reductions.  Studies show that if a home is sitting on the market, it&#8217;s likely the price that is keeping it from selling.  Educate your sellers up front about the possibility of having to lower the price if it doesn&#8217;t sell within the first 30 to 45 days.  This way they are mentally prepared to discuss a price redcution when the time comes. </p>
<p>Don&#8217;t forget about our 6 week course, Now What Do I Say?, The Course.  In this 6 week course we will teach you powerful language patterns, objection handlers, and talk about the mindset it takes to sell homes in today&#8217;s market. </p>
<p>Please visit our website at www.yourethediffreence.com for more information on this, and other products and services that can benefit your business,</p>
<p>I hope you are on track to Making 2010 Your Year.</p>
<p>Christy Crouch</p>
]]></content:encoded>
			<wfw:commentRss>http://www.yourethedifference.com/the-listing-presentation-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Listing Presentation</title>
		<link>http://www.yourethedifference.com/the-listing-presentation/</link>
		<comments>http://www.yourethedifference.com/the-listing-presentation/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 22:45:54 +0000</pubDate>
		<dc:creator>Christy</dc:creator>
				<category><![CDATA[2]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Life Coaching]]></category>
		<category><![CDATA[Objection Handling]]></category>
		<category><![CDATA[Real Estate Coaching]]></category>
		<category><![CDATA[Real Estate Tips]]></category>
		<category><![CDATA[Sales Training]]></category>
		<category><![CDATA[real estate training]]></category>

		<guid isPermaLink="false">http://www.yourethedifference.com/?p=1075</guid>
		<description><![CDATA[The Listing Presentation
We all have different tactics for generating and securing leads that turn into a listing appointment.
As a co-founder, coach, author, and an active agent still selling real estate, I want to share some thoughts and ideas that I am confident if used, will help you take more listings.
There are many parts of the [...]]]></description>
			<content:encoded><![CDATA[<p>The Listing Presentation</p>
<p>We all have different tactics for generating and securing leads that turn into a listing appointment.</p>
<p>As a co-founder, coach, author, and an active agent still selling real estate, I want to share some thoughts and ideas that I am confident if used, will help you take more listings.</p>
<p>There are many parts of the listing presentation and I&#8217;m going to break it down into three parts that I&#8217;ll write about over the next few days.</p>
<p>The first step is being prepared BEFORE the appointment.  Being prepared ahead of time will give you the knowledge and confidence it takes to get the listing signed when you meet with the seller.</p>
<p>Now I realize a lot of you may have been taught and are practicing a two step listing presentation.  You go see the house, hope to build rapport with the client, then go back prepare your market analysis and show up for a second appointment to hopefully get the contract signed. </p>
<p>My question to you is why?  With yours and the client&#8217;s time being one of the most valuable things you both have, why would you want to waste time going twice to do what can be accomplished with one appointment? </p>
<p>Guys, lets face it, we really don&#8217;t NEED to see the house in order to prepare a market analysis.  The factors that mainly determine the value of a home are the number of bedrooms, bathrooms, the square footage, age, style, and location.  I know, yes, the condition does matter.  And if you&#8217;ll take just a few minutes BEFORE you go on the appointment to ask the potential seller a few questions, you can get all the answers you need to prepare a market analysis and be ready to discuss price with them on the first appointment.</p>
<p>I&#8217;m sure I don&#8217;t have to tell you that really all the client cares about is how much can you sell my home for? What will you do to get my home sold? And, how quickly do you think it will sell? ;</p>
<p>If the client can know the price right up front on the first appointment, trust me, that&#8217;s what they want.  So, before you go out either when you&#8217;re setting the appointment or the day before, give them a quick call and ask them some questions to help you prepare.  Most of this can be obtained through tax records as well and it&#8217;s a good idea to verify the information with the client ahead of time. </p>
<p>I&#8217;ve discovered that the more questions you ask the client, the better chance you have of taking the listing and the more in control you&#8217;ll be of the entire situation.  When you go to a doctor or a lawyer, don&#8217;t they spend most of their time asking you questions so they can best help you?  As a professional Real Estate Agent, handling what is mosts largest single investment, don&#8217;t you think asking some questions would be a good idea?</p>
<p>In coaching, I teach my clients exactly what questions to ask and HOW to ask them.  When asking the right questions in the right way, it&#8217;s possible to gain instant rapport with the client right over the phone before ever meeting them.  A few of the questions are:</p>
<p>1.  Tell me a little about your home.</p>
<p>2.  Have you done any recent repairs or improvements that you feel will be important for a buyer to know?</p>
<p>3.  How would you rate the overall condition of your home?</p>
<p>4.  Do you have a price in mind that you are hoping to get for the home?</p>
<p>5.  Why are you thinking of selling the home?</p>
<p>You can use these, add to these, develop your own, or I have a scripts CD offering the exact questions to ask while teaching you HOW to ask them as well.  This can be purchased from our website at www.yourethedifference.com. </p>
<p>It&#8217;s called How To sell over 100 homes a year sales package scripts CD.  It&#8217;s $49.99 and also gives you scripts for calling expired listings, FSBO listings, past clients, just listed, just sold, and how to convert sign and ad calls to buyer leads.</p>
<p>When you take the time to ask the questions ahead of time you&#8217;re showing the client that you are investing time to find out what their needs, wants, and desires are.  Preparing for the appointment ahead of time also shows professionalism above the competition.</p>
<p>In addition to being able to powerfully present the market analysis specific to their home, you should also know your overall market statistics.  This puts you in a place of power and confidence while proving to the client that you know what you&#8217;re doing, giving them confidence in hiring you.</p>
<p>Know at least the following statistics about your overall market.  In most cases you can discover this with the click of a button on your  MLS system.</p>
<p>1.  How many homes are for sale?</p>
<p>2.  How many homes have sold year to date</p>
<p>3.  What&#8217;s the average sales price of what&#8217;s moving in your market?</p>
<p>4.  What&#8217;s the average number of days on the market for a home to sell?</p>
<p>5.  What&#8217;s the average list to sales price ratio?</p>
<p>While you may not think it&#8217;s so important in determining the value of their home, again, it shows that you know what you&#8217;re doing.  And, the statistics actually do have an impact on their home because it&#8217;s what your area market is doing.</p>
<p>Always set the appointment in a fifteen minute time period so you don&#8217;t have to stress and worry about being there at an exact time.  Tell them you&#8217;ll be there between 2:00 -2:15.  When you are on the way, give them a call to let them know you&#8217;re on the way and looking forward to meeting them.  The more you talk to them ahead of time, the more comfortable they will already feel with you when you show up. </p>
<p>Before you go on the appointment, spend some time practicing and role playing your presentation.  Review the market analysis in detail so when speaking with them you are confident about the numbers.  Take a moment to visualize signing the contract, putting the sign in the yard, and taking the listing.  If you think you will, you will.</p>
<p>And last, rehearse handling objections.  You know you&#8217;re going to get objections, so be prepared to handle them.  Take some time to write down the most common objections you face when on a listing appointment and come up with some answers ahead of time that you can use again and again.</p>
<p>When you don&#8217;t have to think of answers on the fly, you&#8217;re much more likely to answer their question with professionalism and confidence leading to more listings taken. </p>
<p>If you haven&#8217;t already, I invite you to check out our Now What Do I Say? line of products where we answer more than 70 of the most common questions and objections that you&#8217;ll face in the entire real estate sales business with more than 420 answers.  We have the published book, the book on audio, and a live role play CD where we demonstrate not only WHAT to say but HOW to say it when faced with objections.  You may purchase these from our website as well, www.yourethedifference.com.</p>
<p>In the next article, I will talk about the actual listing presentation and give you more thoughts and ideas on what to say while you&#8217;re on the appointment.</p>
<p>Please let Scott and I know if we may be of support to you in any way.</p>
<p>I hope you are on track to making 2010 YOUR year!</p>
<p>Christy Crouch</p>
]]></content:encoded>
			<wfw:commentRss>http://www.yourethedifference.com/the-listing-presentation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It&#8217;s Almost Over</title>
		<link>http://www.yourethedifference.com/its-almost-over/</link>
		<comments>http://www.yourethedifference.com/its-almost-over/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 01:07:45 +0000</pubDate>
		<dc:creator>Christy</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Life Coaching]]></category>
		<category><![CDATA[Objection Handling]]></category>
		<category><![CDATA[Real Estate Coaching]]></category>
		<category><![CDATA[Real Estate Tips]]></category>
		<category><![CDATA[Sales Training]]></category>
		<category><![CDATA[real estate training]]></category>

		<guid isPermaLink="false">http://www.yourethedifference.com/?p=1072</guid>
		<description><![CDATA[The horrible market and 2009 are finally both almost over.  In most areas the market has hit the bottom, and it&#8217;s only a matter of time before the sales begin to pick up and prices level off. 
My question is, are you ready?  What are you doing to ensure that 2010 is better [...]]]></description>
			<content:encoded><![CDATA[<p>The horrible market and 2009 are finally both almost over.  In most areas the market has hit the bottom, and it&#8217;s only a matter of time before the sales begin to pick up and prices level off. </p>
<p>My question is, are you ready?  What are you doing to ensure that 2010 is better than 2009? </p>
<p>I&#8217;ve written down a few things that I&#8217;m doing right now in my business to prepare for a strong 2010, and wanted to share them with you. </p>
<p>For those of you who haven&#8217;t read my articles before, I&#8217;m Christy Crouch with You&#8217;re The Difference Sales and Life Coaching.  I am also an active Realtor in Roanoke, Virginia, and have been in the business for 17 years.  I have been consistently selling an average of 100 homes a year for the past ten years. </p>
<p>I am co-author of the real estate objection handling book, Now What Do I Say?, a collection of over 420 answers to more than 70 of the most common questions and objections we face in day to day real estate sales. </p>
<p>I am committed to helping agents across the United States grow their business while taking excellent care of their customers and clients.</p>
<p>I&#8217;m sure I don&#8217;t have to tell you that it&#8217;s been proven that writing down your goals and planning for your life and business puts you in a very small percentage of the population.  Sadly, most people spend more time planning their vacations and weekends than they do their life and business. Just putting thought into your goals and writing them down naturally pulls it closer to you without even any effort.  I&#8217;m sure you&#8217;re all familiar with the Law of Attraction.  We get what we think about and focus on most of the time.</p>
<p>So, here are the ideas I wanted to share to help propel you and your business toward a powerful 2010.</p>
<p>1.  Decide now what your schedule for next year looks like.  When will you go on vacation, when will you take personal days off, when will you work?  Just like in corporate jobs, plan your calendar ahead of time.</p>
<p>2.  Determine how many transactions or how much money you want to make next year.</p>
<p>3.  Break that number down into monthly increments and figure out exactly what you need to do each month to accomplish your annual goal.</p>
<p>4.  Write a letter to yourself dated December 31, 2010 and reflect on all the things you accomplished and experienced in 2010.  Go deep in this letter and really play full out with yourself.  Don&#8217;t hold back.   Pretend that there are no obstacles, no buts, no hows, no fear and just write what your 2010 would be like if it were perfect.  Include both personal and professional in this letter.  Play some inspiring soothing music and do this alone when you have the time to really focus on what you want to be, do, and have in your life next year.</p>
<p>5.  Clean up and clean out your entire life, your closet, your house, your car, your office, your files, your database, your entire life, both personally and professionally. I&#8217;ve found that the less clutter, and the more organized things are in my life the more efficient and happy I am.</p>
<p>6.  Begin thinking about your tax returns and getting all the necessary paperwork together so you won&#8217;t have to worry about this in January.  This way while all the other agents are worrying about taxes, paperwork, and getting ready for the new year, you&#8217;re already set and ready to go out there working while they&#8217;re preparing.  Always be step ahead.</p>
<p>7.  Call all of your past clients and check in with them.  See how they&#8217;re doing and if you can be of support to them in any way with buying, selling, investing, or refinancing.  See if they have any questions about what&#8217;s going on in the market.</p>
<p>8.  Develop a daily schedule for your entire life that will work for you and inspire you to get up every morning excited, energetic, and ready to make each day count.</p>
<p>9.  Get some coaching / mentoring around what you&#8217;re looking to do in 2010.  Find agents who have already done it and interview them.  Find out what worked for them and what didn&#8217;t.  Learning from others will save you time and money and make it so much easier for you.</p>
<p>10. Create your calendar for the rest of 2009 and make it as productive as possible while still enjoying the holiday season with your family.  Most agents are slowing down as the holiday season approaches and throwing their hands up with 2009 finally being over.  Don&#8217;t give up, what you do right now will determine the first quarter of 2010 and people still buy and sell despite the time of year for all sorts of reasons.  Go find them!</p>
<p>I hope you find these ideas helpful.  While very simple they can be extremely powerful if you choose to take them on.</p>
<p>If you haven&#8217;t already, please visit our website at www.yourethedifference.com to see the products and packages that we&#8217;ve put on sale to support you in creating the business you&#8217;ve always dreamed of.  We have our book in published format, e-book, and on audio.  We have a live role play CD of the three authors demonstrating not only what to say but how to say it when handling 12 of the toughest objections we face.  My scripts CD will teach you how to develop new business and how to close more deals.</p>
<p>To Your Success,</p>
<p>Christy Crouch</p>
]]></content:encoded>
			<wfw:commentRss>http://www.yourethedifference.com/its-almost-over/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Time To Change</title>
		<link>http://www.yourethedifference.com/time-to-change/</link>
		<comments>http://www.yourethedifference.com/time-to-change/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 16:21:10 +0000</pubDate>
		<dc:creator>Christy</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Life Coaching]]></category>
		<category><![CDATA[Objection Handling]]></category>
		<category><![CDATA[Real Estate Coaching]]></category>
		<category><![CDATA[Real Estate Tips]]></category>
		<category><![CDATA[real estate training]]></category>

		<guid isPermaLink="false">http://www.yourethedifference.com/?p=1067</guid>
		<description><![CDATA[It&#8217;s that time of year again that&#8217;s perfect for change.  It&#8217;s a new school year, the time will soon be changing, the leaves will be changing, the season will be changing and my question to you is, are you ready to change?
Change is the only constant in our world and there&#8217;s no need to resist [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s that time of year again that&#8217;s perfect for change.  It&#8217;s a new school year, the time will soon be changing, the leaves will be changing, the season will be changing and my question to you is, are you ready to change?</p>
<p>Change is the only constant in our world and there&#8217;s no need to resist it and all the need to embrace it if you want to continue to grow and thrive in all areas of your life and your business.</p>
<p>Undoubtedly 2009 has proved to be a challenging year in our business and right now is the time to make necessary changes to ensure that 2010 is a better year.</p>
<p>We all know that the competition is stronger than ever before, it&#8217;s harder to get listings sold, and to get the buyers to commit.</p>
<p>Our sales skills, communication skills, and follow up need to be stronger now than ever before.</p>
<p>We need to have a solid business plan with an efficient daily schedule for creating and producing new business, as well as taking exquisite care of our current clients and following up with our past clients to answer their questions, concerns, and uncertainties in this market.</p>
<p>Set yourself up with some new ways of finding new business for yourself.  Come on guys, you can&#8217;t keep waiting for it, you&#8217;ve got to go out and create it.  Here are some tips I gave a few months ago that I wanted you to revisit.  If you haven&#8217;t put them into action, why not? and when will you take action to create change in your business?</p>
<p>1.  Put time in your daily schedule to do something to generate NEW business either by phone, in person, by mail, or email.  Do something to create new leads for yourself.</p>
<p>2.  Do something positive for your mindset.  Read a book, listen to an audio program, write some affirmations.</p>
<p>3.  Get with someone who has already done the production level that you are looking to move to and interview them.</p>
<p>4.  Write a mini business plan for the remainder of the year and go ahead and write your 2010 business plan.</p>
<p>5.  Practice like the pros do.  We have all kinds of things we can practice in this business, generating business, the listing appointment, handling objections, negotiating, closing, and I could go on and on.  How much time are you spending sharpening your skills so you can be the best for your customers &amp; clients?</p>
<p>6.  Let go of fear.  It serves no purpose inside this business.  You can do whatever level of production you want, just go for it!</p>
<p>7.  Watch what other agents in your marketplace are doing and do something different.  Find other top agents across the United States and find out what they&#8217;re doing.</p>
<p>8.  Clean up, clean out, and organize your entire life.  Your office, your car, your home.  This will clear space for new things to come!</p>
<p>9.  Tell everyone what you&#8217;re up to and what your goals are.  They&#8217;ll automatically hold you accountable.</p>
<p>10. Consider getting a role play and / or accountability partner to take the journey with you on what you&#8217;re committed to accomplishing in your life and in your business.</p>
<p>I invite you to call or email me personally with any questions about how to create change in your business.  I have been in the business for 20 plus years and have been consistently selling over 100 homes a year on average.  I have systems, scripts, ideas and training that can take you to the next level.</p>
<p>Call me today for a free 30 minute coaching call to see if some of the programs and coaching that Scott Friedman, my partner and I, have will benefit you and allow me to personally answer any questions that you have about building your business.  Our direct number is 609-601-1296.</p>
<p>Scott and I are committed to your success and appreciate you reading our blogs and articles and hope you find them helpful in your business.</p>
<p>Christy Crouch</p>
]]></content:encoded>
			<wfw:commentRss>http://www.yourethedifference.com/time-to-change/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Objection Handlers for Expired&#8217;s and FSBO&#8217;s</title>
		<link>http://www.yourethedifference.com/objection-handlers-for-expireds-and-fsbos/</link>
		<comments>http://www.yourethedifference.com/objection-handlers-for-expireds-and-fsbos/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 14:52:05 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Life Coaching]]></category>
		<category><![CDATA[Objection Handling]]></category>
		<category><![CDATA[Real Estate Coaching]]></category>
		<category><![CDATA[Real Estate Tips]]></category>
		<category><![CDATA[Sales Training]]></category>
		<category><![CDATA[real estate training]]></category>

		<guid isPermaLink="false">http://www.yourethedifference.com/?p=1064</guid>
		<description><![CDATA[In our latest email detailing our upcoming telecourse, How To Take More Expired and FSBO Listings, I mentioned we&#8217;d post some free objection handlers from our book, Now What Do I Say? So, here they are:
EXPIRED:
We&#8217;re just going to take it off the market for now.
1. That makes sense.  And, I&#8217;m curious what will NOT [...]]]></description>
			<content:encoded><![CDATA[<p>In our latest email detailing our upcoming telecourse, <strong>How To Take More Expired and FSBO Listings</strong>, I mentioned we&#8217;d post some free objection handlers from our book, <strong>Now What Do I Say?</strong> So, here they are:</p>
<p><span style="text-decoration: underline;">EXPIRED</span>:</p>
<p><strong>We&#8217;re just going to take it off the market for now.</strong></p>
<p>1. That makes sense.  And, I&#8217;m curious what will NOT being on the market accomplish for you?</p>
<p>*(The key is to ask this question, in a non-threatening way, and then don&#8217;t speak again until they answer that question.  They will tell you that they&#8217;re plans have changed, or that they&#8217;re frustrated with the market, or any number of things that will tell you if they really want to sell or not.)</p>
<p>2. I can appreciate you want to take it off the market for now.  So, what would happen if you left it on and got it sold this time?  Because the market is obviously not great, and the more time you take, the more money you could lose.  And if you&#8217;d be willing to meet with me, I&#8217;d be willing to show you how I/my company sold X homes in the last six months for top dollar.  Do you want top dollar?</p>
<p><strong>I&#8217;m going to re-list with the same agent.</strong></p>
<p>1.  I appreciate you wanting to give this agent a second chance, and yet I&#8217;m curious, do you think this agent will be able do anything differently this go round that they haven&#8217;t already tried?  Since you are considering re-listing, you obviously feel they did everything they could to get the home sold.  Doing the same thing again can&#8217;t possibly create a different result, can it?  Before you re-list, don&#8217;t you think you owe it to yourself to get a second opinion before you tie yourself down for another six months?</p>
<p>2. Stop for a minute and realize how hiring a different, aggressive agent might change the results you are getting.  You can make a decision now whether you&#8217;ll stay with the same results, or list with an agent who/whose company has track record of selling homes in X days.  Can you see why it just makes sense to meet with me?</p>
<p><span style="text-decoration: underline;">FSBO</span>:</p>
<p><strong>Bring me a buyer and I&#8217;ll pay you a commission.</strong></p>
<p>1.  Thank you, that&#8217;s great!  Let me ask you a question, because I have a concern about that.  It&#8217;s a great strategy to attract agents who will tell you they have a buyer when they just want to get their foot in your door.  I&#8217;d rather be very honest with and tell you I&#8217;m calling to show you how I&#8217;ve netted the most money for my sellers.  Is there any reason you would not want to meet with me if I could show you my proven track record for aggressively marketing your home and getting more you money?</p>
<p>2.  Thank you for the offer.  So, let me get this straight:  you&#8217;re willing to pay me 3% and you want to save the other 3%, right?  Okay, great, and I&#8217;m curious&#8230;after you pay for your own advertising, disrupt your family time showing your house at all hours, host your own open houses every weekend, negotiate with low-balling, bargain hunting buyers&#8230;if any actually make an offer, and then finally pay attorney fees, will you be saving anything, and, if so, will it really be worth it?</p>
<p><strong>If we don&#8217;t sell it, we&#8217;ll rent it.</strong></p>
<p>1.  I understand, and do you really want to be a landlord?  I know it&#8217;s frustrating right now, and can you imagine the frustration of chasing down a tenant for late rent, that your mortgage payment might be dependent on, month after month?  Not to mention getting repair calls in the middle of the night, and generally just being chained to the house for a year at a time.  Don&#8217;t you just want to get it sold?</p>
<p>2.  You could rent it, but what about capital gains?  You should really check with your accountant.  Renting it could cause you to lose money because the tax status of the property will change.  You could sell now and pay no capital gains, or rent it and when you decide to sell it you end up paying thousands in capital gains taxes.  That&#8217;s not good, is it?</p>
<p>In Now What Do I Say? book and CD&#8217;s we give 6 different handlers for over 70 different buyer and seller objections.</p>
<p>In our How To Take More Expired and FSBO Listings, we teach you exactly what to say and how to say it, and what to do and how to do it.</p>
<p>Sign up, now!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.yourethedifference.com/objection-handlers-for-expireds-and-fsbos/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Real Estate has changed, have you?</title>
		<link>http://www.yourethedifference.com/real-estate-has-changed-have-you/</link>
		<comments>http://www.yourethedifference.com/real-estate-has-changed-have-you/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 17:50:10 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Life Coaching]]></category>
		<category><![CDATA[Objection Handling]]></category>
		<category><![CDATA[Real Estate Coaching]]></category>
		<category><![CDATA[Real Estate Tips]]></category>
		<category><![CDATA[Sales Training]]></category>
		<category><![CDATA[real estate training]]></category>

		<guid isPermaLink="false">http://www.yourethedifference.com/?p=1060</guid>
		<description><![CDATA[Sure, the title of this article is not profound, it&#8217;s actually rather obvious.  Yet, suprisingly, few agents have changed with the times.  They haven&#8217;t changed their attitude, their focus, or the way they do business.  Many are simply lamenting about how hard real estate has become.
At a certain point, in order to move powerfully forward [...]]]></description>
			<content:encoded><![CDATA[<p>Sure, the title of this article is not profound, it&#8217;s actually rather obvious.  Yet, suprisingly, few agents have changed with the times.  They haven&#8217;t changed their attitude, their focus, or the way they do business.  Many are simply lamenting about how hard real estate has become.</p>
<p>At a certain point, in order to move powerfully forward and be successful in any endeavor, one needs to assess what is, as opposed to what was.</p>
<p>Experts agree that focusing on the present moment and what you want in the future will get you to your goals.  Conversely, focusing on the past will keep you stagnant, or ultimately contribute to your failure.</p>
<p>How this relates to real estate is that we have to realize that “this” is how real estate is, and probably will be for some time.</p>
<p>By “this”, I mean the business of real estate is currently: lots of inventory, short sales, foreclosures, upside down sellers, finicky buyers who can’t make a decision, buyers who look for any excuse to pull out of a deal, tougher mortgage criteria, deals falling apart – even right up at or near the closing date, deals not closing on time, etc.</p>
<p>Now more than ever it is harder to find people who are ready, willing and able to buy or sell, and harder to keep the deals together when you do find those people.</p>
<p>Again, that&#8217;s an obvious statement.  So then the question becomes, &#8220;Yeah, so what?&#8221;</p>
<p>Well, you’re a professional real estate salesperson, who, hopefully, either has, or is starting, a career.  You didn’t get into this business thinking you’ll hang around for 6 months, or so, until your big break comes in show business, did you?  This is what you do for living:  find people who want to buy and/or sell real estate and help them buy and/or sell real estate.</p>
<p>I know, in this market, some agents have had to take 9-5 weekly paycheck jobs in order to stay afloat, but their goal is to still be a successful real estate agent.</p>
<p>The point is, regardless of how things used to be, the landscape of real estate is what it is today.  So, we in the industry need to change our reference to the present moment and powerfully move forward.</p>
<p>If it used to take you calling ten prospects for every listing you took, the game is likely different.  Now, you probably have to call fifteen or twenty just to get a good, qualified listing appointment with a seller who&#8217;s not upside down, etc.</p>
<p>Or if you did ten buyer side deals, typically maybe one or two would fall apart, and maybe one or two wouldn&#8217;t close on time.  Now, it seems like buyers are looking for and excuse to get out of deals.</p>
<p>Therefore, you probably have to talk to at least double the amount of people you used to have to call a few years ago, just to get the same amount of business you used to get.</p>
<p>Okay, Scott, enough with the obvious statements.  Again, so what?</p>
<p>What is so is that this is how real estate is, here in the present,and for the foreseeable future.  And many agents haven&#8217;t been able to change their attitude, focus and way of doing business to reflect how things are today.  They&#8217;re rooted in the past, and that becomes their frame of reference.  They say and think thinks like, &#8220;Real Estate is so hard these days,&#8221; and &#8220;Nobody has any equity to sell,&#8221; and &#8220;Buyers don&#8217;t want to buy anymore.&#8221;</p>
<p>CHANGE YOUR ATTITUDE:</p>
<p>So you have to talk to more people, and throw more deals up on the wall to see if they stick.  Real estate isn&#8217;t hard.  It’s not like the business became one of physical labor.  Last I checked, real estate agents weren’t required to dig ditches in order to sell real estate.  They still just have to talk to people, send some emails, fire off a couple of faxes, visit some listing prospects’ houses and take people around to see homes they want to buy.</p>
<p>They just have to do more than they used to have to in order to succeed.</p>
<p>Feel good about what you do for a living.  It will show, and it will help you succeed.</p>
<p>CHANGE YOUR FOCUS:</p>
<p>Forget how real estate used to be.  Forget what people tell you about the industry.  Do yourself a favor and look at your multi-list daily hotsheet.  I&#8217;m willing to bet you will find at least one house was listed, at least one went under contract/pending, and at least one closed.  People are buying and selling real estate virtually every day.  Sure, not as many properties are selling as once were, but if you did the math you&#8217;d find that there&#8217;s more than enough business for<br />
you to get, regardless of how high your goals are.</p>
<p>Focus on what you need to do today to get homes sold.  That means think about who and how many people you need to talk to today to find out if they will buy, sell, or give you a referral.</p>
<p>Focus on what you want to do with the money you make from helping all these people.  Pay off debt, buy a car, send your kids to college, etc.  More so than your goals, focus on why you want to achieve them.</p>
<p>CHANGE THE WAY YOU DO YOUR BUSINESS:</p>
<p>You simply cannot wait for business if you want to succeed in real estate.  You need to talk to as many people as possible on a daily basis.  That&#8217;s your job:  talking to people. You need to talk to the people you know, and the people you don&#8217;t know (like expired listings).   And you need to talk to more people than ever before.</p>
<p>If you change your attitude and appreciate the business, change your focus and start looking from the present forward, and the way you do your business by getting front of more people than ever before, you will succeed at a level you never knew you could.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.yourethedifference.com/real-estate-has-changed-have-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sell Real Estate Olympic Style</title>
		<link>http://www.yourethedifference.com/sell-real-estate-olympic-style/</link>
		<comments>http://www.yourethedifference.com/sell-real-estate-olympic-style/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 19:20:57 +0000</pubDate>
		<dc:creator>Christy</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Life Coaching]]></category>
		<category><![CDATA[Objection Handling]]></category>
		<category><![CDATA[Real Estate Coaching]]></category>
		<category><![CDATA[Real Estate Tips]]></category>
		<category><![CDATA[Sales Training]]></category>
		<category><![CDATA[real estate training]]></category>

		<guid isPermaLink="false">http://www.yourethedifference.com/?p=1052</guid>
		<description><![CDATA[I&#8217;m currently involved in a year long coaching program, and my coach gave me an action item for the week, and it was to be Olympic with my time.
He is coaching me on how to work less hours and still do the same amount of business.  Of course, my ego immediately says NO WAY, you [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m currently involved in a year long coaching program, and my coach gave me an action item for the week, and it was to be Olympic with my time.</p>
<p>He is coaching me on how to work less hours and still do the same amount of business.  Of course, my ego immediately says NO WAY, you can&#8217;t do that!  How on earth would you ever get everything done in this business of real estate, especially with the current market?  I mean don&#8217;t you have to work harder and longer now, more than ever before just to stay afloat  in this market?</p>
<p>After letting this action item sit with me for a few days I &#8216;ve come to believe,  I don&#8217;t think we do.  I think if we really took on being Olympic with our time, service, and focus, we could create Olympic style results in real estate without necessarily working longer or harder.</p>
<p>Scott and I have always taught our clients to be efficient with their time and how to spend most of the day doing things that will create income for them. </p>
<p>But, the idea of being Olympic with my time, really resonated with me.  I haven&#8217;t been able to stop thinking about it on a daily basis and find myself often asking myself, are you being Olympic with your time right now? </p>
<p>I can&#8217;t stop imagining how great it would be if we as agents treated our business and the Olympians do.  How would we behave differently on a daily basis?  What would the possibilites for us be?  And our clients for that matter.</p>
<p>You know they practice for hours, they eat well, they have coaches and mentors and leaders.  They look at what the competition is doing and strive to do better.  They are fanatical about the results they produce.  They are careful about who they hang around and what they allow into their minds.  They educate themselves constantly on how to become better. </p>
<p>They realize that mindset is one of the biggest keys to their wins.  Believing you can is more than half the battle. </p>
<p>Do you think you can sell real estate Olympic style?  If you do, and you want to, I would like to invite you to join us for a course with some other top agents across the US who are committed to selling real estate Olympic style. </p>
<p>Beginning on Monday, September 14th, How To Take More Expired and FSBO Listings.  In this six week course Scott and I will personally lead you on a one hour call each week where we&#8217;ll teach you exactly what I do and say to get more than 70% of my business from calling and mailing to expired and fsbo listings.  70% of 110 deals a year is A LOT of business guys. </p>
<p>I want to be your coach, your leader and your mentor and simply share what has worked for me, and I promise, it isn&#8217;t that hard.  If you allow for the training and coaching and take it on, you&#8217;ll disvoer that it&#8217;s really quite simple and only a small shift in what you spend your time doing.</p>
<p>The cost is only $399 and that includes a copy of my Scripts CD, a $49 value giving you everything I say to the prospects I call each day.</p>
<p>Being in the course also allows you free access to my monthly business planning call where I share exactly what I do each day to sell an average of 110 deals a year.  This includes a question and answer at the end where you can ask me personally anything you want to help grow your business.</p>
<p>Please email or call us at 609-601-1296 or <a href="mailto:info@yourethedifference.com">info@yourethedifference.com</a> to reserve your space.</p>
<p>I hope you are on track to Making 2009 YOUR Year!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.yourethedifference.com/sell-real-estate-olympic-style/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Change Is The Only Constant</title>
		<link>http://www.yourethedifference.com/change-is-the-only-constant/</link>
		<comments>http://www.yourethedifference.com/change-is-the-only-constant/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 12:09:21 +0000</pubDate>
		<dc:creator>Christy</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Life Coaching]]></category>
		<category><![CDATA[Objection Handling]]></category>
		<category><![CDATA[Real Estate Coaching]]></category>
		<category><![CDATA[Real Estate Tips]]></category>
		<category><![CDATA[Sales Training]]></category>
		<category><![CDATA[real estate training]]></category>

		<guid isPermaLink="false">http://www.yourethedifference.com/?p=1054</guid>
		<description><![CDATA[Change Is The Only Constant
Over the last few months I have found myself really fighting the changing market.  You would think by now I would&#8217;ve simply accepted it as long as it&#8217;s been going on.  But, I&#8217;ve kept telling myself and my clients that it&#8217;s going to get better after this or that.  And, while it [...]]]></description>
			<content:encoded><![CDATA[<p>Change Is The Only Constant</p>
<div>Over the last few months I have found myself really fighting the changing market.  You would think by now I would&#8217;ve simply accepted it as long as it&#8217;s been going on.  But, I&#8217;ve kept telling myself and my clients that it&#8217;s going to get better after this or that.  And, while it gets a little better it doesn&#8217;t seem to last.  In fact, my broker and I were talking the other day and he&#8217;s been in the business for over 30 years, I&#8217;ve been in for over 20, and we both agreed this is the most inconsistent and unpredictable markets either of us have ever seen.</div>
<div></div>
<div></div>
<div>Guys, I realize I&#8217;m not telling you anything that you don&#8217;t already know.   I am telling you in hopes that it will compel you to accept the change and embrace it as I have finally chosen to do.  My personal coach keeps telling me everything in life is a choice.  We can choose whatever we want. In talking with my coach each week I realized I have been playing the victim to the real estate market and the economy for a while now.  I actually have been trying to &#8220;fake&#8221; myself into believing I haven&#8217;t been playing the victim by continuing to grind it out day after day and thinking that it&#8217;ll go back to the way it once was.</div>
<div></div>
<div></div>
<div>Instead of continuing to play the victim, through many breakdowns I have come to realize that I have been fighting it and trying to hang on to the limb of the &#8220;old&#8221; days, and it&#8217;s time now to simply &#8220;be&#8221; with the new market conditions.  My coach told me to stop fighting the current and just flow with it.  He said I was hanging on to the tree limb while the waters of the river were rushing around me.  I thought, yea easy for you to say, and didn&#8217;t give it much more thought until experiencing mini breakdown after mini breakdown.</div>
<div></div>
<div></div>
<div>Then I thought WOW, that&#8217;s exactly what I&#8217;ve been doing, fighting the current of the changing market and economy instead of taking it on as I know I can do. Now, I have still sold over 40 homes so far this year despite the market so I&#8217;m still doing fairly well in most agent&#8217;s opinons.  To myself I am way off track and I found myself actually getting depressed, anxious, and irritable over all this day in and day out.    Finally, I&#8217;ve become sick of myself and on my own nerves with my mindset being in the tubes for so long.</div>
<div></div>
<div></div>
<div>There is still money to be made and people that need our help as professional real estate agents, now more than ever.  The market is choppy, unstable, uncertain, and our customers and clients need strong, professional agents who aren&#8217;t afraid of rolling our sleeves up and getting the job done to help them.</div>
<div></div>
<div></div>
<div>You know buying and selling a home is generally one&#8217;s largest single investment, and having the professional guidance through these uncharterd waters is actually invaluable to them.  Our job is to get out there and find the people that want and need to buy and sell and to educate them along the way.</div>
<div></div>
<div></div>
<div>If you&#8217;re afraid of reaching out to the pubic, I understand.  I have been doing it consistently for over 10 years now on a daily basis and I am still scared sometimes when I dial the first number of the day.  However, it works.  Ten years ago I moved to a brand new town where I didn&#8217;t even know how to get to the grocery store and back and sold 39 homes that first year by making phone calls, sending mail, and following up like my life depended on it.  The next year I sold 75, and from there forward I&#8217;ve been consistently selling an average of 110 homes each year.</div>
<div></div>
<div></div>
<div>I share my breakdowns with you because I want you to know I have no ego, and I don&#8217;t think I&#8217;m any more, better, different than the next.  I was simply willing to do what most aren&#8217;t.  My question to you now is&#8230; are you willing to be extraordinary?  Are you willing to do what the average agent is unwilling to do on a consistent basis?  If you are then I have the system, the scripts, and the skills to teach you and guide you.</div>
<div></div>
<div></div>
<div>My partner Scott Friedman and I have two courses begining in September designed to teach you exactly what to do and what to say to generate more business for yourself and to ensure a strong 3rd and 4th quarter. Don&#8217;t you belive that once the school year gets back in swing, we have a great window of opportunity as the fall market begins and we head toward the end of this year?</div>
<div></div>
<div></div>
<div>You have to MAKE it happen though.  It&#8217;s unlikely that tons of business will just fall in your lap.  You have to be willing to go out and find it.  There are more expired and fsbo listings now than ever before and I have gotten over 70% of my business from calling and mailing to expired&#8217;s fsbo&#8217;s.</div>
<div></div>
<div></div>
<div>Beginning in September I am going to co-lead a course with Scott sharing exactly what I do each day to get this much business from calling and mailing to expried listings.</div>
<div></div>
<div></div>
<div>It will take place in the form of a one hour call each week for six weeks.  The cost is only $399 and includes a free copy of my scripts CD which is me voicing all the scripts I use each day.  It gives you access to my monthly business planning call where I spend one hour sharing exactly what I do each day to sell so many homes each year.  It includes a copy of all the mailings that I send to expired&#8217;s and FSBO&#8217;s.  Just being in the course will help you increase your business and confidence.  If you would like to join us please call us at 609-601-1296 or email us at <a href="mailto:info@yourethedifference.com">info@yourethedifference.com</a> to reserve your spot.</div>
<div></div>
<div></div>
<div>The other course is based from our book, Now What Do I Say?, a collection of over 420 answers to more than 70 of the most common questions and objections clients give you.  If you don&#8217;t already have a copy of this book, please visit our website at <a href="../" target="_blank">www.yourethedifference.com</a> to purchase your copy.</div>
<div></div>
<div></div>
<div>This course also begins in September and is called What To Say And How To Say It.  This is also a weekly one hour call for 8 weeks.  Scott and I will teach you how to powerfully and confidently handle any question and/or objection that you&#8217;re faced with.  We will teach you how to use NLP language patterns to close more deals as top sales people across the United States use all the time without us even realizing it to sell us millions of things.  We will teach you how to generate confidence anywhere, anytime.</div>
<div></div>
<div></div>
<div>We will motivate and inspire you to take action in your life and business and the cost is only $499.  This gives you access to the business planning call as well and a free copy of our Now What Do I Say? live role play CD which is myself, Scott and our co-author, Donna Fleetwood doing a live role play of 12 of the most common questions and objections we face.</div>
<div></div>
<div></div>
<div>Here are a few:</div>
<div></div>
<div></div>
<div>I want you to reduce your commision</div>
<div>Thank you but, I&#8217;m going to try FSBO</div>
<div>I want to start high and come down later</div>
<div>I&#8217;m going to list with a discount broker</div>
<div>Thanks for coming over, we want to think it over</div>
<div>Send me your card and I&#8217;ll call you</div>
<div>Buyer objections</div>
<div>We want to take it off the market</div>
<div></div>
<div></div>
<div>Surely knowing what to say and how to say it to these types of questions will help you close more business, won&#8217;t it?  Join us by calling 609-601-1296 or emailing us at info@yourethedifference.com</div>
<div></div>
<div></div>
<div>Please visit our website at <a href="../" target="_blank">www.yourethedifference.com</a> for all kinds of free information, tips, ideas and blogs on helping you to increase your business.</div>
<div></div>
<div></div>
<div>If you would like to schedule a complimentary coaching call with myself or Scott Friedman, please call us at 609-601-1296 or email us at <a href="mailto:info@yourethediffernece.com">info@yourethediffernece.com</a></div>
<div></div>
<div></div>
<div>I hope you are on track to Making 2009 Your Year!</div>
<p>Christy Crouch</p>
]]></content:encoded>
			<wfw:commentRss>http://www.yourethedifference.com/change-is-the-only-constant/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Now What Do I Say?</title>
		<link>http://www.yourethedifference.com/now-what-do-i-say-2/</link>
		<comments>http://www.yourethedifference.com/now-what-do-i-say-2/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 12:16:54 +0000</pubDate>
		<dc:creator>Christy</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Life Coaching]]></category>
		<category><![CDATA[Objection Handling]]></category>
		<category><![CDATA[Real Estate Coaching]]></category>
		<category><![CDATA[Real Estate Tips]]></category>
		<category><![CDATA[Sales Training]]></category>
		<category><![CDATA[real estate training]]></category>

		<guid isPermaLink="false">http://www.yourethedifference.com/?p=1049</guid>
		<description><![CDATA[Now What Do I Say?

As many of you know, Now What Do I Say? is our recently published book.  A
collection of over 425 answers to more than 70 of the most common objections and
questions that we face in the real estate business.  

It covers questions from generating business to getting more listings taken [...]]]></description>
			<content:encoded><![CDATA[<pre style="font-size: 9pt;"><tt><tt>Now What Do I Say?

As many of you know, Now What Do I Say? is our recently published book.  A
collection of over 425 answers to more than 70 of the most common objections and
questions that we face in the real estate business.  

It covers questions from generating business to getting more listings taken and
contracts signed.  It even covers negotiating price reductions, contracts, home
inspections, converting sign and ad calls and much more.

I want to thank all of you for the huge outpouring of appreciation, comments,
interest and questions that you've had over the last few months as my partner
and co author, Scott Friedman, and I have been writing articles and blogs for
you.

Many of you have asked about specific scripts, objection handlers, and ideas for
creating more business.  If you haven't already read some of our previous
articles, please check them out.  Scott has written several articles on how to
powerfully handle objections, negotiate, and communicate.  I have written
articles on customer service, business planning, scheduling, and the things I do
to sell an average of 110 homes a year. 

We've both touched on mindset, accountability, and given free scripts and
objection handlers.  I am confident that if you are willing to go back and read
them you will automatically be inspired and have the knowledge to do more
business right away.  

If you need support with finding or accessing all of our previously published
articles, please contact us at <a href="mailto:info@yourethedifference.com">info@yourethedifference.com</a> or call us at 609 601
1296. 

I want to offer you a few other options....  

Many of you have purchased the book both in print and on audio, which is the
best option because here you can read it AND listen to it, which is invaluable.  

It's been proven that knowing WHAT to say is one thing and knowing HOW to say it
is a completely different thing, with an entirely different outcome for you.  

So I invite you to visit our website at <a href="../" target="_blank">www.yourethedifference.com</a> to purchase
your copies.

One thing we all know is, the more you read, listen, practice and study, the
better you become and the higher your results.  So, my question is, what's
stopping you from getting on the practice field,?

We also have a live role play CD with Scott, myself, and our co author Donna
Fleetwood. This is us doing a live role play of the 12 most received objections
and questions, and it's only $19.99!

Last, before I give you some more valuable information in this article, I want
to mention and invite you to purchase my scripts CD.  Here you will get all the
scripts I use to sell an average of 110 homes a year.  

It covers calling expired's, FSBO's, past clients, just listed, just sold, and
ad/sign calls.  All this for only $49.

Once you visit our website and see all the information that we offer for free,
and the extremely low costs of our products and coaching, you'll quickly see
that Scott and I are not about making tons of money off you.  Instead, we are
really interested in being a contribution to you and your business.

I have began a challenge with myself to ensure that the 3rd and 4th quarters of
this year show improvement over the 1st and 2nd.  I want to share it with you
now in hopes that you may take some of it on, and end your year powerfully as
well.

I have committed to the following:

For at least one hour each day I am going to focus 100% of my time, focus, and
energy toward generating brand new business.  Talking, finding, mailing or door
knocking to people that I've never talked to before.

I am going to spend at least one hour per day following up on leads that I
already have to generate appointments.

I am going to spend one hour each day communicating with and servicing my
current clients.

I am going to spend 1 hour per week working in getting price reductions on my
active listings.

I am going to spend 30 minutes each day working "ON" my business and not "IN"
it.

I am going to take at least 15 minutes everyday in complete solitude to be
grateful for and appreciate all that I have been blessed with and to visualize
the things yet to come.

I am going to spend one hour a day exercising and/or stretching.

I am going to spend 2 quality hours per evening with my husband and two kids
creating the family life that we all say we want, but don't seem to take the
time to actually make it occur.  This will mean no tv in the evenings for us <img src='http://www.yourethedifference.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> .

This is only about 5 hours out of the business day and 2 after hours.  This
leaves plenty of time for showing houses, listing appointments, and necessary
administrative work.

Surely you can agree that following a daily routine like this could improve your
business, well being, and happiness, can't you?

I invite you to commit to this and join me for the next 3 months and see what a
difference it makes for you.

Remember, You're The Difference so let's be the difference together and Make
2009 Our Year!

</tt></tt></pre>
]]></content:encoded>
			<wfw:commentRss>http://www.yourethedifference.com/now-what-do-i-say-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
