About Us

Christy Crouch is the co-founder of You’re The Difference Sales & Life Coaching, co-author of the highly acclaimed real estate objection handler book, Now What Do I Say? a collection of more than 400 answers to over 70 of the most common questions and objections faced in the real estate industry.

Christy has been in the real estate industry for over 23 years and is still an active agent in Virginia. She has participated in closing thousands of transactions in her career, and was inducted in to the RE/MAX Hall of Fame for her production. Christy is in the top 2.3% of her marketplace, sold over 100 homes a year in the height of her career while raising her two children. Her goal is to share what she’s learned with other agents to support them in having a highly successful real estate sales business while having a happy and balanced life.

You’re The Difference Sales & Life Coaching was co-founded by Scott Friedman and Christy Crouch. Both have extensively studied Life Transformation, Being, Neuro-Linguistic Programming, Sales Skills, Sales Systems, Business Planning, and Life Coaching. Together, they have over twenty-five years of practicing and teaching these business and life enhancing modalities.

Christy believes there are no quick fixes, magic pills, or any mystery answers in making this thing called Real Estate work as a highly successful business, other than showing you that YOU are the one that makes it all happen, thus the reason for her companies’s name.. You’re The Difference. Her desire is to show you that if SHE can do it, YOU can too!

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Sales and Life Coaching