Many of you are already pros at getting social and being relevant and active on the different platforms.  This is something after 25 years in the business, I fought for a long time and still do really.  I have never liked being the center of attention and somehow posting videos didn’t really sound like much fun.  But my coaches tell me that it’s not an option it’s a must if you’re going to continue to succeed in this thing called real estate.

Things that make you go hmmmmm.  I thought we were in this to sell houses not ourselves but apparently we have to do both.  I mean I always knew we had to sell ourselves as far as our marketing, service, expertise, etc. but somehow this felt different.  I had to pull my big girl shoes on so to speak and do as Nike says and Just Do It.  So over the last year I’ve been slowly but surely testing the waters, researching, and trying to learn and discover as much as I can about it all.

As I experience the growing pains,  I figure some of you might be going through the same thing so I wanted to write to you.  Here’s a video that I posted the first of this week.  It’s certainly nothing fancy, nothing overly professional, and recorded with my I phone in my office after I went for a run.  I’m told people want to see the real us and not the staged us so I’ve made an effort to be more “real” as my coach calls it. He says we have to allow others to relate to us personally and not just professionally.


I hope it helped at least give you the confidence to know if I can do it, you can too.  And that you don’t have to spend a bunch of money or do anything overly fancy.  This video has gotten me 4 leads so far this week!  I’ve found the most important thing is to bring some type of value and contribution to the consumers and your followers.  At first I was posting photos of homes we’ve sold and talking about all that kind of stuff, lost engagements and followers real quick.  People don’t care so much about that type of stuff and they can find that on your website or on the many public real estate sites that we all have access to in today’s market.

Try it out this weekend and see how it goes!  I would love to see your video if you take it on.

Here’s to making 2017 GREAT!

“Christy Crouch is the co-founder of You’re The Difference Sales & Life Coaching, co-author of the highly acclaimed real estate objection handler book, Now What Do I Say? a collection of more than 400 answers to over 70 of the most common questions and objections faced in the real estate industry. She has been in the real estate industry since 1991 and is still an active Realtor in Virginia with RE/MAX and leads her team of 4 in selling 100’s of homes a year after year.  Christy has participated in closing thousands of transactions during her career, was inducted in the RE/MAX Hall of Fame for her production, awarded with an excellence award from RE/MAX International for being in the top 10 for the Central Atlantic Region, The Lifetime Achievement Award for production and longevity with RE/MAX.  She recently received the Chairman’s Club award from RE/MAX, is in the top 2.3% of her marketplace, the mother of two adoring children who are involved in Soccer, Marching Band, Boy Scouts, and both honor students.  Christy is a runner, cyclist, Spartan racer, and enjoys reading, writing, and spending time with her family in her free time.”  Visit more information at or email