Well it’s the last day of the year and time for a checkup. How did this year go for you? Did you do some things you wanted to do? Did you sell as many homes as you wanted? Did you make the amount of money you were hoping for?
If you did here’s a big CONGRATULATIONS! If you didn’t I have a few ideas to help. I personally met my goal this year and sold exactly the number of homes I had set out to sell. I was happy with that because when I set the goal it was a stretch goal by about 10 and I would’ve been happy selling 10 less than I did.
I also managed to take my daughter to Disney World for her birthday and my son to a NFL football game for his birthday and went on two family vacations. I also was able to give them a terrific Christmas and do some small remodeling in my home. I helped a family for Christmas and was able to give my mom more than I have been over the last several years.
I’m sharing this because having come through the last five years in this business myself as an agent I know exactly what you’ve been dealing with and how hard it’s been. 2012 was the best year I’ve had in real estate in the last four years. If you’re even still in the business you deserve a big pat on the back because as you know many Realtors had to leave the business because it became so challenging.
The good news is I do believe we have turned the corner and the housing industry is headed toward recovery. I think 2013 will show improvement over 2012 and you have the opportunity to be, do, and have anything you want if you decide to make the right choices.
What are the right choices? There are a few things that without a doubt are critical in making this business work at a high level of production or on a consistency level that provides an income you can actually live on.
Before I share that list, remember the consistency of what you do day after day, determines the consistency of your income month after month.
So last night when I was thinking about my own plan for 2013 I made this list of the things I know are necessary to make it and that’s the reason for my article today, to share them with you.
1. A plan of some kind, whatever you want to call it, a business plan, a road map, a goal, a letter to yourself. Something IN WRITING (that’s the key not just in your head but on paper) of what you want to do this year. It should be inclusive of your entire life not just business.
2. You should share this with someone to help hold you accountable. You should read it on a consistent basis throughout the year to remind yourself of what you’re committed to. If you don’t have coach, share it with your significant other or a friend or family member who buys into and supports you and your life and what you’re up to. We all know very few if any make it to anything worthwhile in this world without the support of others. Find your support team! Consider hiring a coach if you don’t have one. No, it doesn’t have to be me there are tons of real estate coaches out there and you have to find the one that resonates with you. I can assure you having one will undoubtedly help solidify your success!
3.You have to do some type of lead generation on a daily basis. You can’t sit back and wait for business to come to you, you must go out and find it. Meet new people, talk to people let the world know you’re in the business of selling homes and find buyers and sellers to put together.
4. Have a daily schedule and routine that you follow. Don’t just wake up and let the day and this business determine your schedule. Choose specific times that you will do specific activities.
5. Take time off. No one works 24/7, not doctors, lawyers or even the President of the United States. They all take time to rest, rejuvenate, and re inspire themselves and you must do the same. You have to take care of you because without you none of it matters, you’re important.
6. Take excellent care of your customers and clients. Be in constant communication with them and deliver top notch service. Your current and past clients will be the fuel for your business if you take great care of them.
7. Get some exercise, eat healthy, and drink plenty of water. There’s no way around stress in this business in fact it’s a big factor of it that we have to learn to manage. Nothing helps stress better than exercise, eating right, and hydrating yourself.
8. Clean up your entire environment. Your house, your car, your office. Get rid of the clutter and take care of all the little things that drive you crazy every time you see them. They zap your energy and dampen your mindset. Be a sharp dressed, clean, well-organized business owner. Pretend you are the CEO of Yourself, Inc.
9. Take inventory of your expenses and make sure they aren’t out of line. Don’t spend money of things that aren’t producing results for you.
10. Have organized and efficient systems in place to run your inner office.
I hope these ideas are helpful to you and that you are ready to make 2013 YOUR year! Oh, and don’t forget about the upcoming expired and fsbo course I’m starting in January, here’s the description:
Discover how Christy was able to grow her business from 0 to 35 deals her first year in the business in a brand new town where she didn’t know a soul. 95% of her business this first year came from working expired and fsbo listings.
Learn how she perfected and streamlined the scripts, the follow up, the mailings, and the objection handlers to grow her business from 35 to 140 deals a year in less than 5 years.
Beginning on Thursday, January 10th 2013 Christy will lead a six week tele course sharing exactly what she does and has learned. She’ll spend the first three weeks on Expired listings and the second three weeks on FSBO’s.
The cost for the course if you sign up before December 31st is only $149, after that it’s $199. And if you sign up before the end of the year it’s a tax deduction for you so you save money in two ways!
The course includes her scripts audio program which normally sells for $49. Each call is one hour long and will run from 12:00 to 1:00 EST. The course traditionally fills up quickly so please visit our website at www.yourethedifference.com to sign up today.
“Christy Crouch is the co-founder of You’re The Difference Sales & Life Coaching, co-author of the highly acclaimed real estate objection handler book, Now What Do I Say? a collection of more than 400 answers to over 70 of the most common questions and objections faced in the real estate industry. She is still an active agent in Virginia, has participated in closing thousands of transactions in her career, was inducted in the RE/MAX Hall of Fame for her production. Christy is in the top 2.3% of her marketplace. Her goal is to share what she’s learned with other agents to support them in having a highly successful real estate sales business while having a happy and balanced life. To learn more about her coaching and products please email her at firstname.lastname@example.org or visit her website at www.yourethedifference.com