If you are looking to do more business, here are some proven scripts that I use to consistently sell an average of 110 homes a year even in this market. Right now I have 50 active listings and used these exact scripts to generate them.
When I take a new listing, I call all the neighbors in the neighborhood that are not on the DNC list and either speak with them or leave them a message and here is exactly what I say:
Hi, this is Christy Crouch with The Crouch Team at RE/MAX All Points and real quick as a part of my customer service I wanted to call and let you know that I just listed a home in your neighborhood at _______, The price is ________. I’m actually calling all of the neighbors and wanted to leave a quick message for you about the home being for sale in case you happen to run across someone who is looking to move into your neighborhood.
If you do, or have any questions about the home, or property values in your area, my office number direct is _____________. I really appreciate you taking the time to listen and if I can ever assist you with buying or selling, I would love the opportunity to interview with you. I consistently sell an average of 110 homes a year and would certainly take excellent care of you should you ever have the need. Thanks again for listening and hope you have a great evening!
Now right off the bat, I know you’re thinking wow that’s long. And, it is a long message, however when presented powerfully, professionally and confidently it is amazingly effective. Guys, one year I took 18 listings alone from just cold calling like this. The message is nice, informative, and not a pushy sales call. I actually have neighbors call and thank me for letting them know.
In addition I send them a just listed postcard as well so now they’ve put a face with a name and heard from me twice for little investment on my part.
After the home is sold I call them again with the following just closed script:
Hi, this is Christy Crouch with The Crouch Team at RE/MAX All Points, and as a part of our customer service I wanted to call and let you now that we just recently closed on the house that we sold in your neighborhood at _________________. The home ended up selling for ______________ and we hope that you will help to welcome you new neighbors. They’re name is _____________________. If you have any questions regarding the sale of the home or anything at all regarding real estate, please feel free to call me, my office number direct is ____________.
I also send a just sold postcard. So each time I list a house the neighbors are hearing from me a total of four times between listing and closing. Twice by phone and twice by mail, again creating strong name recognition for little to no expense.
This is almost free name recognition and branding and has been proven to work time and time again. Please let me know if I may be of support to you. If you’re interested I have a scripts audio program available where you can hear me voicing this script along with what I say when calling expireds, fsbos’, just sold, converting ad/sign calls, and prequalifying sellers before a listing appointment. It’s $50 and you can purchase it from my website as an immediate download at www.yourethedifference.com.
I also want to mention our six week expired and fsbo course beginning Thursday January 10th through Thursday February 14th. We will be meeting each Thursday over the phone from 12:00-1:00 EST. The cost is only $149 if you sign up before December 31st, and $199 after. The course includes a FREE copy of the scripts program mentioned above and signing up before December 31st also gives you another tax deduction for the year.
There is limited space available so if you’re interested in joining us, please quickly email me at email@example.com. The first three weeks we’ll focus on expireds and the second three weeks we’ll focus on fsbo’s. The course also includes copies of what I mail to both so you can use it as a guide to create your own mailings. We will discuss the scripts, the mailings, the objection handlers, preparing for the listing appointments, the mindset, the follow system and I will share proven NLP language patterns each week designed to give you the confidence you’ll need to make the calls, set the appointments, and take more listings!
Join me and let me help you get off on the right start toward making 2013 YOUR year!
“Christy Crouch is the co-founder of You’re The Difference Sales & Life Coaching, co-author of the highly acclaimed real estate objection handler book, Now What Do I Say? a collection of more than 400 answers to over 70 of the most common questions and objections faced in the real estate industry. She is still an active agent in Virginia, has participated in closing thousands of transactions in her career, was inducted in the RE/MAX Hall of Fame for her production. Christy is in the top 2.3% of her marketplace. Her goal is to share what she’s learned with other agents to support them in having a highly successful real estate sales business while having a happy and balanced life. To learn more about her coaching and products please email her at firstname.lastname@example.org or visit her website at www.yourethedifference.com