What do you do when someone gives you an objection to listing with you, or signing the contract to buy a home?
Having been in the business for almost 20 years, and consistently selling an average of 110 homes year, coaching agents across the United States and co-writing the book, Now What Do I Say, a [...]

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As the market is finally beginning to pick up again, surely you realize the importance of being at the top of your game.
Having the right answers to all the questions and objections that the clients continue to give you is more critical now than ever before.
Studies have shown that how [...]

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Just a quick reminder to check out our products page, so you can save 25% off of our training products through March 31st.  That’s the Now What Do I Say? objection handling line (book, ebook, audio book, live role play CD), as well as our affirmations and scripts CD.
All 25% off through March 31st!
If you [...]

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Despite the fact that we can all use more deals and more commission checks right now, it’s time to focus more on our clients needs than ever before.  While agents are dropping out of the business faster than homes are selling, the top agents are sharpening their skills, focusing more intently, and looking at how [...]

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Often my coaching clients and other agents ask me how my sales skills and communications sound so natural and effortless.  The answer is simple and something that every agent can do to become a powerful communicator inside real estate sales, PRACTICE.
For literally the last 18 years I have immersed myself daily in learning, practicing, and [...]

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As I watch my sixteen month old daughter, Samantha, get totally enthralled, possibly tranced out, by Dora the Explorer, Go Diego Go!, Bob the Builder, and Elmo, I wonder what happens to our brains as we get older.
Samantha has very few words in her vocabulary, like “mama,” “dada,” and “gup” (for cup), etc.  There are [...]

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If you’ve been with Christy Crouch and I for any length of time here at You’re The Difference…whether simply reading our blogs, reading our book Now What Do I Say?, listening to the live role play CD, being in our telecourses, or in our coaching, you’ve likely heard us talk about and teach how to [...]

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Have you found that surviving in this real estate market is getting tougher and tougher?  Do you realize it doesn’t have to be so hard?  I’m still selling an average of 110 homes a year in this market, and not necessarily working any harder.  What’s the difference?  YOU’RE The Difference!
Not only can you survive [...]

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If you’ve been in or around the real estate industry in the last 30-40 years, you’ve probably heard something along the lines of “get listings and control the inventory,”  “listings are key,” or “the name of the game is listings.”
And more recently, you may have heard many people talk about how buyers are gold, so [...]

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If you’re committed to making more money and working less hard, then you’ll want to read this.
Stop for a moment and think about the last time you had a great experience with a salesperson.
Take it a step even further and ask yourself the following few questions:
1. What was that salesperson focusing on?
2. How did they [...]

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